Are you taking full advantage of your website?
For instance, your web site likely has a search functionality for people to find your location/locations. Do you track where those searches come from and what people are looking for? Can your website and analytics tell you where you should put your next store? If you have 25,000 searches in a month in an area where you don't already have a presence, should you?
The tools are there -- we just need to make sure we're using them all as intelligently as possible.
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